Author: Shaumond
SEO and PPC Managers & Specialists Gives You an Edge
Why Hiring an Agency with Managers and Specialists Gives Your Business an Edge When it comes to growing your business online, not all digital marketers have equal vision. Many traditional marketers have surface-level knowledge of SEO and PPC. They can set up basic campaigns, and can drive paid traffic, but are less experienced delivering long-term… Read more
Search Optimization now spans across all discovery platforms
Search Optimization Is Bigger Than Google It’s time to stop thinking about SEO as just “Google rankings.” Search optimization now spans across all discovery platforms [recommended reading before continuing, digital marketing foundations that support lead generation] TikTok and Instagram Search Users increasingly go to platforms like TikTok or Instagram to search for: If your content… Read more
How to set up a tailored lead generation strategy for high-quality leads
How a Tailored Inbound Lead Generation Strategy Can Transform Your Business In today’s digital landscape, businesses need an effective lead generation strategy to attract and convert high-quality prospects. A well-tailored inbound lead generation strategy ensures you reach the right audience, nurture them effectively, and turn them into loyal customers. [recommended reading before continuing, digital marketing… Read more
SEO vs. PPC: When to use SEO, PPC, and Both
When to use SEO, PPC, and When to use Both As a sports fan, I see a strong parallel between digital marketing strategies and sports teams. Just like in basketball, soccer, football, and relays every player has a role, and when the right players team up, they dominate the game. The same goes for SEO… Read more
Mastering SEO: Comprehensive Guide to SEO for Website Ranking
Mastering SEO: Comprehensive Guide to SEO Ranking Factors, Strategies, and Tools for Improved Online Visibility Search Engine Optimization (SEO) continues to evolve in 2025, influenced by AI advancements, changing search behaviors, and algorithm updates. To stay competitive, businesses and SEO professionals must adapt their strategies to align with search engine ranking factors, user intent, and… Read more
Common SEO and PPC Mistakes successful Businesses Avoid
SEO and PPC can be Paired for Your Business. Avoid these common mistakes. I’m a sports guy. Golf, basketball, soccer, football, any olympic level relay, I enjoy viewing. Think of SEO and PPC like sports parity, each has its own strengths, all-stars on different teams, but together, when paired on the same team they dominate… Read more
How to use digital marketing to promote your business
Take five minutes to read our thoughts on how to use digital marketing to promote your business. Read more
SEO and PPC Glossary
If you’re new to search engine optimization and digital ads, this SEO and PPC glossary is here to help. Get familiar with the key terms and strategies that can help boost your online visibility and drive more traffic to your website. SEO and PPC Glossary SEO and PPC terms to know in 2025. Click-Through Rate… Read more